Monthly Archives: January 2019

Lessons from German’s Men in New Football Kits

Renowned as the Bundesliga, the German Football League tops the list of popular leagues across the whole world. Poor performances annoying most football fans from Bavaria and Berlin. Similar to other high profile leagues, most behaviours from fully stuffed stadium always keep trendy on social media. Nevertheless, It has been over thirty years since the German won the last honourable FIFA World Cup. Regardless of above factors, Bundesliga is the efficient and profitable league in the world.

Courtesy of StarTimes, I enjoyed my five-day tour of Bundesliga as official broadcasters of the league based in Sub-Saharan Africa. Together with other journalists from Africa, we visited some cirtical places for Bundesliga, such as Mercedes Benz Arena, home ground of VfB Stuttgart, the Rhein-Neckar-Arena, home of Hoffenheim and the Red Bull Arena, home of RB Leipzig. It was an excellent opportunity to look into secrets of the most profitable sports business, such as those of effective German league system, teeming fans, high revenue, etc. The system is a big tax payer, contributing 1.17b Euros once year to German government. All German clubs feature memberships based on community organizations. Related laws hold the club have to sway to most football fans, so that football fans could control the club, receiving more merits from the league. One obvious one is the lowest ticket prices and prominent status of football fans. In return, support from football fans left them the hottest league, which have the highest attendance figures in Europe.

A tight shirt is run by DFL. The league has taken measures to manage each part of the value chain, operating many subsidiaries and other business organizations. Different with other clubs’ outsourcing, the Bundesliga created companies, which has taken responsibilities of producing new football kits, live broadcast, audio rights marketing, digital content, data and techniques, etc. For this reason, they could control more things as much as possible, meaning more opportunities and prompt responses facing some severe adjustments.

From 2002, the Bundesliga’s much attention to training players, especially in their professional ranks, has seen more investment surpassing1.39billion euros on academies. More investments also contribute to higher transfer fees of footballers at home and abroad. In addition, the league also lay emphasis on youths and academy players. The average age of Bundesliga clubs is 24.5 years. Even in general school learning, one could find signs that they have paid to football education. Besides investments in general education and football academy, Bundesliga also contributed their parts to improve all facilities, so that modern facilities could inspire enthusiasms from youths. Halftime refreshments at concession stands like traditional German snacks and beer are provided there. During non-match days, stadiums are also opened to tourists, so that common people could experience what footballers have experienced daily.

Technology is also another factors for Bundesliga’s success. High-tech equipment and system are applied to players, so that they could improve their skills as much as possible. Football clubs also connected to local technology companies, for the purpose of developing brand-new and effective methods.

Dusseldorf Special Edition Jersey

Founded on May 5, 1895, Dusseldorf harmony football club is a professional football club located in Dusseldorf, north Rhine-Westphalia, Germany.  In the 2011/12 season, it played in the second division of German football. He returned to the Bundesliga after 15 years after beating Hertha Berlin 4-3 in the 2011/12 promotion play-off. In the 2012/2013 season, Dusseldorf, who was promoted to the Bundesliga, did poorly, finishing 17th in the Bundesliga. On May 13, 2018, Dusseldorf won the championship of the 2017-18 German second division. Dusseldorf’s main stadium, the 240 million euro ltu-arena on the Rhine river in Dusseldorf, opened in 2004 to 51,500 spectators and has a shut-down roof. The naming contract, currently sponsored by local airline LTU International, ended on June 30, 2009 and was renamed Esprit Arena from July 1. In addition to being used for soccer, the LTU arena was home to Rhein Fire, the European football league team, from 2005 to 2007. The LTU arena was used as a temporary home in the second half of the 2008/09 season as the BayArena, the home of the Bundesliga club Leverkusen, was rebuilt. A total of 25 Dusseldorf players have represented the German national football team in 240 games. Klaus Allofs, the international striker who won the German fa cup twice while playing for Germany, is his brother, Thomas Allofs. The fifth round of the Bundesliga competition, Dusseldorf away 2-0 victory over field, the first half of the Fenk and Aesop goals to help Dusseldorf away victory.

Dusseldorf has been unbeaten for five games and has not conceded a goal in five.  It was also a showdown between the two promoted teams. Dusseldorf had drawn a clean sheet in three successive games, and Phil had not scored or scored at home. Both teams were poor offensively, scoring only two goals in their previous four games. After the opening home game field played more active, but has been unable to open the situation. Filte changed two men at halftime. After the second half began Filte played more actively but was unable to break the deadlock. In the 61st minute, Pueblu hit the wall with a free kick from 23 meters away. The 63rd minute, Pekturk personal breakthrough after the shot was blocked by Jiefer, Feerstner shot high. The home team, which had no attacking skills, was unable to rewrite the score and had to accept defeat at home. In November 2018, Dusseldorf football club and Uhlsprot launched a special edition of the jersey to pay tribute to Toni Turek, the club’s star and the man who helped Germany win the World Cup for the first time. One of the architects of the Bern miracle, Germany would not have won the World Cup had it not been for their heroics in the final against Hungary. Next year marks the 100th anniversary of the German football legend’s birth and the club has decided to issue a special edition of the jersey to pay tribute to the player. The special edition has the same coal-grey design as the goalkeeper’s shirt that Tony Turek used to wear, and a special flat knitting method to give it the same cotton texture as the door suit. The cuffs and collar are black, and a vintage collar with white tether makes the shirt look more classic. The monochrome logo on the front of the jersey is surrounded by the words “Toni Turek 1919-2019”. The New Jersey will have a matching kit and will be wrapped in red and white striped paper from the Dusseldorf flag.