Lessons from German’s Men in New Football Kits

Renowned as the Bundesliga, the German Football League tops the list of popular leagues across the whole world. Poor performances annoying most football fans from Bavaria and Berlin. Similar to other high profile leagues, most behaviours from fully stuffed stadium always keep trendy on social media. Nevertheless, It has been over thirty years since the German won the last honourable FIFA World Cup. Regardless of above factors, Bundesliga is the efficient and profitable league in the world.

Courtesy of StarTimes, I enjoyed my five-day tour of Bundesliga as official broadcasters of the league based in Sub-Saharan Africa. Together with other journalists from Africa, we visited some cirtical places for Bundesliga, such as Mercedes Benz Arena, home ground of VfB Stuttgart, the Rhein-Neckar-Arena, home of Hoffenheim and the Red Bull Arena, home of RB Leipzig. It was an excellent opportunity to look into secrets of the most profitable sports business, such as those of effective German league system, teeming fans, high revenue, etc. The system is a big tax payer, contributing 1.17b Euros once year to German government. All German clubs feature memberships based on community organizations. Related laws hold the club have to sway to most football fans, so that football fans could control the club, receiving more merits from the league. One obvious one is the lowest ticket prices and prominent status of football fans. In return, support from football fans left them the hottest league, which have the highest attendance figures in Europe.

A tight shirt is run by DFL. The league has taken measures to manage each part of the value chain, operating many subsidiaries and other business organizations. Different with other clubs’ outsourcing, the Bundesliga created companies, which has taken responsibilities of producing new football kits, live broadcast, audio rights marketing, digital content, data and techniques, etc. For this reason, they could control more things as much as possible, meaning more opportunities and prompt responses facing some severe adjustments.

From 2002, the Bundesliga’s much attention to training players, especially in their professional ranks, has seen more investment surpassing1.39billion euros on academies. More investments also contribute to higher transfer fees of footballers at home and abroad. In addition, the league also lay emphasis on youths and academy players. The average age of Bundesliga clubs is 24.5 years. Even in general school learning, one could find signs that they have paid to football education. Besides investments in general education and football academy, Bundesliga also contributed their parts to improve all facilities, so that modern facilities could inspire enthusiasms from youths. Halftime refreshments at concession stands like traditional German snacks and beer are provided there. During non-match days, stadiums are also opened to tourists, so that common people could experience what footballers have experienced daily.

Technology is also another factors for Bundesliga’s success. High-tech equipment and system are applied to players, so that they could improve their skills as much as possible. Football clubs also connected to local technology companies, for the purpose of developing brand-new and effective methods.

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